The Vesora approach / UK clinics
Patient reactivation.
At the right pace.
Reconnect with patients who have gone quiet. Give those who are ready a clear reason to book. Here is how we plan, run and measure both campaigns with your clinic.
Explore the two campaigns01 / Choose the right starting point
One database.
Different relationships.
Some patients completed treatment years ago. Some enquired but never booked. Some were interested at the wrong time. Others still know and trust your clinic, but have had no reason to start another conversation.
We look at the existing relationship, the last meaningful interaction and current interest, using information your clinic is permitted to use for marketing. Eligibility comes first; then we choose the campaign.
Six months is a starting point for reviewing recency, not a fixed cut-off. A long-standing patient who has just asked about an appointment may be ready now. A recent, unanswered enquiry may need more reassurance.
Lower frequency · Example: 2–3 weeks02Current interest is clearMake the offerExplain the value. Make booking easy.
Focused follow-up · Seven-day sequence
Ready to book at any point? Go straight to the booking step.
Campaign 01
Reconnect.
Build interest first.
Reintroduce the clinic, provide something useful or reassuring, and give people a simple opportunity to respond.
This gives an older contact room to become a current conversation, before introducing a time-bound offer.
A reply at any stage moves into personal follow-up. Once interest appears, we can discuss the relevant offer or help them book directly.
Illustrative timing: four contacts over two weeks, with room to space them over three. We agree the actual schedule for your audience.
- Day01
Reintroduce the clinic
Re-establish a familiar name and a clear reason for getting in touch. Give people an easy way to reply from the first message.
- Day05
Give a useful reason to reconnect
Share relevant reassurance, an explanation of the consultation process or approved proof. Help patients understand what returning could involve.
- Day10
Find out who is interested now
Invite a simple expression of interest. A reply gives us something useful to act on: a question to answer, a conversation to continue or an appointment to arrange.
- Day14
Close the loop, then pause
Give one final opportunity to continue the conversation. People who have not responded leave this sequence; they do not automatically enter the offer campaign.
Campaign 02
A clear offer.
Seven days of focus.
For eligible people showing relevant interest, a shorter sequence explains the opportunity and makes the next step easy.
Each follow-up has a job: explain the value, address a concern or make the booking route clearer.
Someone who responds or books leaves any scheduled reminders that no longer make sense.
Illustrative timing: five touchpoints across seven days. The offer, audience, permissions and capacity determine the final plan.
- Day01
Introduce the opportunity
Set the context for a relevant offer from the clinic. Give interested people a straightforward way to respond.
- Day02
Explain the offer clearly
Lay out the price, inclusions, any genuine extras and the consultation or booking route. Make the next step obvious.
- Day04
Address what holds people back
Use approved information and proof to answer common concerns about cost, time or what to expect. Individual clinical questions go to the clinic.
- Day06
Follow up with useful information
Remind interested patients of the opportunity and share actual appointment availability where relevant. Keep any capacity claims accurate.
- Day07
Make the final invitation
Communicate a genuine offer deadline if there is one. Otherwise, simply close this follow-up sequence. The end of a campaign is not an invented expiry date for treatment or pricing.
Email carries the detail.Inclusions, approved proof and what to expect.
SMS makes replying simple.Short prompts and a clear next step.
We choose the channel mix around permissions and relevance. Neither campaign means sending both every day.
02 / From first call to first campaign
The work behind
every message.
You bring the knowledge of your clinic.
We turn it into a campaign you can approve.
- 01
Tell us about your clinic
Complete the short video questionnaire before our onboarding call. We learn about your treatments, pricing, patient goals, common barriers, useful extras, proof and available appointments. Your answers give us the facts to prepare the campaign.
- 02
Shape the offer together
Vesora prepares the first direction; we refine it on the call. We agree one clear offer, its economics, consultation fees, inclusions and booking route. There is no requirement to discount. Genuine added value can help; required clinical care stays part of the core service.
- 03
Approve the audience and messages
Before patient data is transferred, we agree the processing terms, safeguards and minimum information needed. Your clinic confirms the eligible audience and channel permissions. You approve the offer, wording, tone, schedule, reply coverage and escalation contact before launch.
- 04
Launch, respond and review
We run the approved campaign in manageable batches, review delivery and replies, and help interested people take the agreed booking step. Your clinic handles consultations and care. Together, we review attendance, treatment starts and payments before planning the next batch.
How we build the offer
Give patients a reason
to take the next step.
We start with one priority treatment and the outcome patients are looking for. Then we work through what stops them booking: uncertainty, time, cost or not knowing what an appointment involves.
Each part of the offer should answer a real barrier. Clear inclusions help people understand value. Approved reviews and clinician credentials can build confidence. Genuinely available appointment options can make attending easier.
We check delivery costs, consultation capacity and treatment-start capacity separately. Any added benefit must be useful, affordable to deliver and accurately described. Your clinicians retain the final say on suitability; a promotional deadline never replaces informed clinical decision-making.
03 / After someone responds
The reply changes
what happens next.
Today, campaigns are managed by the Vesora team. We handle agreed non-clinical responses and booking support within the coverage arranged with your clinic.
Before launch, we agree who monitors replies, the response-time expectation, available slots and a named clinic contact for handoffs. Clinical questions and suitability decisions stay with your team.
- Ready to book
- Help them use your booking link or arrange the agreed handoff to reception or a treatment coordinator. Stop irrelevant promotional reminders.
- Interested, with a question
- Continue the conversation using clinic-approved information. Questions about symptoms, suitability or treatment decisions go to your named clinic contact.
- Interested, but later
- Record the preference and agree an appropriate follow-up. They do not stay in a deadline sequence that no longer fits.
- No reply
- Finish the agreed sequence and pause. Silence, an email open or a click alone is not permission or a definite indication of readiness.
- Opt-out or contact problem
- Record and honour opt-outs in the scope requested. Suppress invalid contacts; review wrong numbers, bounces and complaints before further outreach.
AI-assisted reply handling is in development. This service does not depend on a promise of autonomous clinical replies or instant, round-the-clock coverage.
A clear division of work
Your clinic stays
in control.
We manage the campaign.
- Prepare the offer and write the SMS/email sequence.
- Plan segments and batches with your clinic.
- Run the approved campaign and review responses.
- Handle agreed non-clinical replies and booking handoffs.
- Record campaign outcomes and reconcile attribution with you.
You manage patient care.
- Confirm eligibility, permissions and appropriate data sharing.
- Approve the offer, messages, proof and available capacity.
- Provide a booking route and a named escalation contact.
- Confirm appointments, assess suitability and deliver treatment.
- Report attendance, treatment starts, payments and refunds.
04 / Measure the whole journey
A booking is useful.
It is not revenue.
We distinguish interest from appointments, and appointments from treatment and money collected. An agreed reporting process connects campaign activity with the outcomes your clinic confirms.
We also review failed deliveries, opt-outs and complaints. Those signals help us decide whether to adjust, pause or continue.
- 01Eligible contacts
- 02Delivered
- 03Positive replies
- 04Booked
- 05Attended
- 06Treatment starts
- 07Collected revenue
These are reporting stages, not guaranteed conversions. A patient can book directly without replying. Cancellations and refunds are recorded separately.
Commission-only campaigns
Agree what counts.
Before the first send.
For our commission-only pilot, there is no setup or recurring Vesora fee. We agree the commission percentage and what counts as an attributable sale with your clinic.
The agreement sets the attribution window, excludes existing bookings, and explains how deposits, instalments, cancellations and refunds affect the amount due. We agree how collected revenue is verified and when we reconcile it.
A booked consultation alone is not a treatment sale. Any applicable third-party costs are clarified before launch.
05 / Confidentiality & permission
Eligibility comes
before outreach.
Read our patient confidentiality guide Being a previous patient does not, by itself, give permission for marketing. Unsolicited email and SMS marketing to individuals generally requires valid consent or all the conditions of an applicable PECR soft opt-in. UK GDPR and patient confidentiality also need to be addressed. ICO: email and SMS marketing
Patient relationships and audience selection can reveal health information. Using special-category data for direct marketing normally requires explicit consent for that use, alongside a lawful basis. A soft opt-in alone does not resolve this. ICO: planning direct marketing
The Reconnect campaign is still marketing; it cannot be used to bypass missing permissions. Your clinic’s privacy lead should resolve unclear records before transfer or sending.
We agree processing terms and safeguards first, then request the minimum necessary information through the agreed secure upload: first name, email and/or mobile number, with the agreed permission and suppression records. Clinical notes, diagnoses and full treatment records are not requested for this campaign upload. Messages identify your clinic and provide a way to opt out.
Before we get started
The practical
details.
Can you work through a database built over several years?
Yes, where the contacts are eligible. We work through appropriate segments in batches. Some records may be outdated, opted out or unsuitable, so database size and contactable audience size are different numbers.
Does every patient need both campaigns?
No. Someone with clear current interest may go straight to the offer or booking stage. Someone who needs a reintroduction starts with Reconnect. We adapt when they respond, rather than making them finish a sequence unnecessarily.
How long does the whole process take?
The seven days describe the offer sequence, not the time from signing up to receiving revenue. Preparation, approvals and audience checks come first. Reconnection may take two to three weeks; appointments, treatment and payments may happen later. We agree your launch date once the clinic is ready.
Will the messages sound like our clinic?
You approve the wording before it goes out. We aim for warm, clear, conversational messages that identify your clinic. The tone can be personal without inventing demand, hiding the sender or claiming that someone has personally typed every message.
Do you guarantee bookings or treatment sales?
No. Results depend on the eligible audience, offer, delivery, patient response, appointment availability and the clinic’s follow-through. We make those stages visible so we can see what is working and what needs attention.
Your next step
Let’s plan the right first
campaign for your clinic.
We’ll discuss your patient audience, treatment offer and available capacity, then agree where to start.
Discuss your patient list Already speaking with Dhiren? Reply to your existing conversation to arrange the next step. Please keep patient data out of emails and messages; we’ll agree the secure upload first.